Rockwell
Rockwell
Monotype Design Studio, 1934
Slab serif · Solid, industrial, a bit retro-American.
A geometric slab serif with unbracketed square serifs, which gives it a mechanical quality quite different from Clarendon's warmth. It had an unexpected second life in the 2010s as a logo typeface for companies wanting to look like they made physical objects.
The facts
- Designed by
- Monotype Design Studio
- Released
- 1934
- Classification
- Slab serif
- What it signals now
- Solid, industrial, a bit retro-American.
Where you have seen it
- Guinness advertising
- Docker-style workwear branding
- Many 2010s startup logos
Other typefaces from the 1930s
| Typeface | Year | Designer | What it signals |
|---|---|---|---|
| Times New Roman | 1932 | Stanley Morison and Victor Lardent | A document that had no design decision made about it. Academic submissions, legal filings, defaults. |
This page describes the typeface rather than showing it. Displaying a specimen requires a licensed font file and almost none of these may be redistributed, so the descriptions name the letters to look at instead.
Common questions
- Who designed Rockwell?
- Monotype Design Studio, in 1934.
- What is Rockwell used for?
- Solid, industrial, a bit retro-American. You will have seen it on Guinness advertising, Docker-style workwear branding, Many 2010s startup logos.
Related pages
- Typefaces from the 1930s 2 here
- Clarendon Robert Besley, 1845
Sources
- Official vendor product documentation — At One Place