Sans-serif typefaces
22 sans-serif typefaces, oldest first.
| Typeface | Year | Designer | What it signals now |
|---|---|---|---|
| Akzidenz-Grotesk | 1896 | H. Berthold AG | Swiss modernism before Helvetica existed. Sober, industrial, German. |
| Franklin Gothic | 1902 | Morris Fuller Benton | American newspapers, headlines, twentieth-century news. |
| Johnston | 1916 | Edward Johnston | London. Specifically and only London. |
| Futura | 1927 | Paul Renner | Bauhaus modernism, and then anything wanting to look confident and geometric. |
| Gill Sans | 1928 | Eric Gill | Britain, mid-century. Railways, the BBC, Penguin paperbacks. |
| Helvetica | 1957 | Max Miedinger and Eduard Hoffmann | Neutral corporate modernism. So common it reads as no choice at all — which was the intent. |
| Univers | 1957 | Adrian Frutiger | Systematic Swiss design. The typeface for people who find Helvetica sloppy. |
| Optima | 1958 | Hermann Zapf | Elegant, slightly classical. Cosmetics, memorials, luxury that does not want to shout. |
| Eurostile | 1962 | Aldo Novarese | The future, as imagined between 1965 and 1985. Squarish, technical, spaceship. |
| Frutiger | 1976 | Adrian Frutiger | Wayfinding. Airports, hospitals, road signs, anything you read while moving. |
| Bell Centennial | 1978 | Matthew Carter | A phone book. Extreme constraint made visible. |
| Arial | 1982 | Robin Nicholas and Patricia Saunders | A default. Something nobody chose. |
| Chicago | 1984 | Susan Kare | The original Macintosh, and the first iPod. |
| FF Meta | 1991 | Erik Spiekermann | The 1990s doing corporate identity properly. Warm, readable, slightly quirky. |
| Verdana | 1996 | Matthew Carter | A website designed between 1998 and 2008. |
| Gotham | 2000 | Tobias Frere-Jones | American, optimistic, competent. The 2008 Obama campaign and everything that copied it. |
| Calibri | 2004 | Lucas de Groot | A Word document from between 2007 and 2023. |
| Roboto | 2011 | Christian Robertson | Android. Google. An app. |
| Open Sans | 2011 | Steve Matteson | A website built between 2012 and 2018. Neutral, open, free. |
| San Francisco | 2014 | Apple | An Apple device, since 2015. |
| Inter | 2017 | Rasmus Andersson | A software product designed after about 2019. Screen-native, neutral, everywhere. |
| Aptos | 2023 | Steve Matteson | A Word document written after 2023. |
- Akzidenz-Grotesk H. Berthold AG, 1896
- Franklin Gothic Morris Fuller Benton, 1902
- Johnston Edward Johnston, 1916
- Futura Paul Renner, 1927
- Gill Sans Eric Gill, 1928
- Helvetica Max Miedinger and Eduard Hoffmann, 1957
- Univers Adrian Frutiger, 1957
- Optima Hermann Zapf, 1958
- Eurostile Aldo Novarese, 1962
- Frutiger Adrian Frutiger, 1976
- Bell Centennial Matthew Carter, 1978
- Arial Robin Nicholas and Patricia Saunders, 1982
- Chicago Susan Kare, 1984
- FF Meta Erik Spiekermann, 1991
- Verdana Matthew Carter, 1996
- Gotham Tobias Frere-Jones, 2000
- Calibri Lucas de Groot, 2004
- Roboto Christian Robertson, 2011
- Open Sans Steve Matteson, 2011
- San Francisco Apple, 2014
- Inter Rasmus Andersson, 2017
- Aptos Steve Matteson, 2023
Related pages
- Serif typefaces 8 here
- Slab serif typefaces 2 here
- Display typefaces 4 here
- Monospace typefaces 1 here